100 meetings later: Drimer's leap into B2B

Growing in B2B sounds great until you realize that you don't know how to sell in that environment. That's exactly what happened to Drimer when they decided to pivot from B2C to B2B: they had the product, vision, and ambition, but no clear go-to-market playbook. They had tried different levers —inbound, campaigns, automations— but the problem wasn't doing more things, it was not having a system that consistently and predictably generated pipeline.

At that point, they made a key decision: they could learn little by little (bearing the cost in time and opportunities) or rely on a partner who had already walked that path. That's where Hanbai comes in. The focus wasn't just on "getting meetings," but building a solid outbound foundation from scratch: better defining the ICP, understanding the client's real pain, and executing with speed. In just 4-5 months, that system started working: over 100 meetings generated, first closures, and a playbook built on the real market, not on theory.

But the most powerful aspect of the case is not just in the numbers, but in the change of mindset. Every conversation served a purpose: getting closer to revenue or gaining clarity. This translated into improvements in messaging, pricing, the closing process, and even the product itself. Because when you accelerate execution, you also accelerate learning. And in a startup, that makes the difference between aimlessly trying things out or advancing with purpose and speed. 🚀 If you're entering B2B and still don't have a clear way to generate pipeline, you probably don't lack a product… you lack a system.