What is commercial outsourcing? (and why it might be the smartest shortcut to grow)
As a company leader, you live under constant pressure: you need to sell more. But building a sales team from scratch is one of the most difficult, expensive, and slow tasks out there.
The process is a minefield:
- Hiring salespeople (good ones) is difficult and takes months.
- Training them consumes valuable resources.
- Managing them requires an expert sales manager.
- Paying their salaries, commissions, and tools (CRM, LinkedIn, etc.) is a huge fixed cost, long before they generate a single euro of profit.
And the worst part: after all that effort, there's no guarantee it will work.
What if there was a way to have an elite sales team, with proven processes and the best technology, working for you next week? That, precisely, is commercial outsourcing.
Think of it this way: building an internal sales team is like recruiting and training an army from scratch. It's a long-term project.
Sales outsourcing or commercial outsourcing is like calling in a special operations team.
It's an elite team, already trained, with the best technology and experience from hundreds of "missions," ready to deploy and start generating results immediately.
Why outsource your sales force? the 3 key advantages
Sales outsourcing is not just a way to reduce costs; it's an accelerated growth strategy.
1. From fixed cost to variable cost (smart economy) Instead of bearing salaries, benefits, software licenses, and training costs, you pay a fee for a service. This frees up your cash flow and gives you financial predictability that is impossible to have with an internal team, especially at the beginning.
2. Experts from minute one → pure speed There's no learning curve. You don't have to teach them how to sell. You access B2B professionals who live in the CRM, master prospecting, and understand complex sales methodologies. This external sales force starts generating pipeline (opportunities) from the first week, not in the first quarter.
3. Total flexibility and scalability → strategic agility This is the advantage many overlook.
- Do you want to test a new market (e.g., expand to Portugal) without opening an office there?
- Are you launching a new product and need a temporary sales sprint?
- Do you need to scale your team from 1 to 5 people in a month due to a demand spike?
With an internal team, this is a logistical nightmare. With a commercial outsourcing partner, it's just one call away.
Who benefits most from commercial outsourcing?
While it is useful for many, we see that sales outsourcing is a "game-changer" in three clear scenarios:
- The B2B startup (or the technical founder): You have an incredible product but no idea how to sell it or no time to do it. Outsourcing gives you a sales engine instantly.
- The expanding SME: You want to launch a new product or open a new market (such as an international expansion). Using an external team allows you to "test" the market with controlled investment before fully committing.
- The company that needs to "professionalize": Your sales have been "organic" or led by the founders themselves. Now you need a structured process, clear metrics, and a CRM, but you don't know where to start.
Your sales engine, ready to go
Commercial outsourcing is not "losing control" of your sales. It's gaining a strategic partner who brings the experience, processes, and talent that would take you years to build.
You stop worrying about how to sell and focus on what to sell.
Do you want to know how an external sales force can start generating opportunities for you in less than 30 days?