Paid Media Manager at Namencis Education
About Namencis Education
Namencis Education is a digital education group with a presence in more than 125 countries. Its mission is to provide high-quality training at scale globally through a solid, efficient, results-oriented digital model.
The marketing team is in a phase of consolidation and growth, where paid media plays a key role in acquisition and business scalability.
Role purpose
Manage, optimize and scale paid media investment to maximize lead generation and return on investment, ensuring a direct impact on business results.
Main responsibilities
Campaign management
- Planning, execution and optimization of campaigns on Meta Ads, Google Ads (Search, Display, YouTube, Performance Max) and TikTok Ads.
- Management of always-on campaigns and occasional launches.
Optimization and performance
- Monitoring and continuous improvement of KPIs: CPC, CTR, CVR, CPA, ROAS and LTV.
- Identification of optimization opportunities across the entire acquisition funnel.
Budget management
- Allocation and control of investment according to channel and campaign performance.
- Application of efficient and sustainable scaling strategies.
Testing and experimentation
- Design and execution of A/B tests in audiences, creatives, copies and campaign structures.
- Analysis of results and application of learnings.
Tracking and analytics
- Supervision of UTMs, pixels, Conversion API and events implementation.
- Use of tools like GA4, Looker Studio or Power BI for data analysis.
Reporting and decision making
- Production of periodic reports with actionable insights.
- Data-driven decision making for campaign optimization.
Cross-functional collaboration
- Coordination with content, design and business teams.
- Alignment with the sales team to validate lead quality.
Requirements
Experience and skills
- 3–5 years of prior paid media campaign management experience.
- Proficiency in Meta Ads and Google Ads.
- Experience in budgeting and investment optimization.
- Solid knowledge of digital analytics (GA4) and reporting tools.
- Experience with tracking (UTMs, pixels, Google Tag Manager).
- Experience in B2C, education or info-products is a plus.
Competencies
- Analytical, results-driven profile.
- Ability to make data-based decisions.
- Organization and attention to detail.
- Proactivity and ability to adapt to dynamic environments.
- Good communication and teamwork skills.
What we offer
- Autonomy in campaign and budget management.
- Direct involvement in a growing project.
- Dynamic, results-oriented environment with no unnecessary bureaucracy.
- Access to tools and resources for optimization and analysis.
- Opportunities for professional development within an international digital environment.
If you are excited by the challenge of designing, executing and scaling the digital acquisition engine of a global organization…
This is a place to build, learn and leave a mark.