The Challenge: Transform the Director's strategy into measurable actions, driving digital acquisition and optimization of the commercial funnel.
Malaga (Base) / Availability to travel | On-site | Business Strategy & Digital Marketing
About COVEI
COVEI is the official IVECO dealer of reference in Malaga, Cantabria, Lleida, Huesca and Zaragoza. We are part of a solid family business group with an impeccable track record in the industrial vehicle sector. 🏭
We are in an exciting phase of digital, organizational and commercial transformation. We are not looking for an agency creative profile; we are looking for a true strategic engine that takes a leading role in this process. Someone capable of turning the General Management directives into concrete campaigns, analytical metrics and real business opportunities that accelerate our sales and aftersales divisions.
The Mission
Working directly with the General Management, you will be the Marketing & Commercial Development Lead of the company. Your primary objective will be to design, coordinate and measure the impact of demand generation initiatives, optimize the CRM and control the corporate image across our network of dealerships. 📈
Impact
- Marketing & Growth (Business Generation): You will coordinate and audit the performance of SEO and SEM campaigns, supervising external agencies to maximize lead generation and return on investment. 🔍
- Commercial Intelligence & CRM: You will design dashboards and analytical reports (KPIs) of conversion and sales funnels, ensuring the maximum quality of CRM information and coordinating with the sales team to refine results. 📊
- Brand Guardian & Communications: You will lead the digital content strategy, social networks and milestones of success, coordinating with the group’s corporate marketing team. 💎
- Official Liaison with IVECO: You will act as the point of contact to implement the brand’s corporate standards, tracking and deploying national campaigns at our centers. 🤝
- Network & Brand Audit: You will conduct periodic visits to the group’s facilities to monitor brand presence, corporate image and identify improvements in the customer experience. ✈️
Who are we looking for?
- Education & Experience: Bachelor’s degree in Marketing, ADE, Communications or similar, with a minimum of 3 years of experience in strategic marketing, business development or project management oriented to results. 🧠
- Advanced Analytical DNA: Absolute proficiency in Excel and Power BI. We are looking for a data-driven profile who understands marketing as a direct lever of revenue and forecast. 📉
- Business Mindset: Autonomous, organized and decisive, capable of leading transformation projects and coordinating multiple suppliers simultaneously. 🦁
- Future Vision & Innovation (Highly Valued): Especially value for handling AI tools applied to marketing, automation and productivity. 🤖
- Mobility: Valid driver’s license and willingness to travel regularly to the group’s delegations. ✈️
What do we offer?
- Strategic and High-Impact Project: Immediate integration into a leading group with direct involvement in transformation decisions. 🏢
- Stability & Development: Long-term project in a solid family industrial structure with real growth opportunities and expanded responsibilities. 🚀
- Collaborative Culture: A dynamic, professional and demanding environment where data rules and continuous improvement initiatives are supported by Management. 🔝