SGP | Sales Growth Partnership to Accelerate Commercial Growth

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Sales Growth Partnership

Generate more opportunities.Close more sales.Grow your business.

We provide you with a high-performance sales team to open new markets, generate new opportunities and turn them into sales, with a meticulous sales process, continuous training and a constant focus on results.

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WE OPENWe generate new sales opportunities
WE SELLWe move every opportunity forward until closing
WE IMPROVEWe measure, train and optimize
Sales challenges

Do you have any of these problems?

Growth slows down when new opportunity generation is not constant. Many companies know how to sell, but few prospect consistently and in a structured way.

You do not generate enough new opportunities
Prospecting is not constant or structured
You rely too much on referrals and inbound
The inbound leads you receive do not match the segment you want to target
There is a lack of predictability in opportunity generation
You have already hired prospecting profiles, but they have not worked
The team that closes does not have time to prospect
New business depends too much on founders or leadership
Hiring, training and ramping up salespeople takes too much time
No one has prospecting as their main responsibility
SGP solves these challenges by providing dedicated sales capacity, methodology, prospecting and sales function improvement.
What SGP is

A high-performance sales force to grow your business

Sales Growth Partnership is Hanbai’s service that gives you access to a dedicated sales team to open new markets, generate opportunities and grow sales in a constant, structured and measurable way.

It is not just outsourced prospecting: it is a complete, managed and measurable sales function, integrated with your growth objectives.
The system that connects strategy, execution and results
Strategy
ICP
Messaging
Dedicated team
Leadership
Playbook
Sales activity
KPIs
01 · Sales strategy

We define where to sell and who to contact

We clarify market, ICP, target accounts, buyer personas, pains and messaging so that every sales action has focus and criteria.

Prospecting starts with direction, not volume.

02 · Dedicated execution

We activate a team that generates opportunities

A BDR, BDM or sales squad works systematically to open conversations, qualify opportunities and feed the pipeline.

More sales activity, better organized and with continuous follow-up.

03 · Continuous improvement

We measure, learn and optimize

We analyze activity, contactability, responses, meetings, conversion and learnings to improve messaging, cadences and priorities.

A sales system that evolves with data and real learning.

SGP works as an extension of your team: it provides focus, sales capacity and method to generate opportunities consistently.
Before prospecting

Before contacting, we already know who to target, why and with what message

Before starting prospecting, we define where the best opportunities are, which companies to prioritize, who to talk to and what message to use

✓Definition of the priority market.
✓Identification of the ICP.
✓Selection of target accounts.
✓Identification of 4–5 buyer personas per account.
✓Analysis of pains and needs.
✓Creation of specific messages for each buyer persona.
✓Creation of an enriched and actionable database.
✓Alignment of focus and sales priorities.
Consistent prospecting starts with focus, criteria and preparation before the first contact.
The 8 pillars of SGP

The 8 pillars behind high-performance execution

Eight levers born from years of real experience, measurement and continuous improvement across multiple sectors

01

Team Leader

Daily leadership, coaching, follow-up and accountability to maintain focus and improve performance.

02

Hiring

Selection of the right profiles for each market, project and sales structure.

03

Process

A clear, repeatable methodology adapted to the needs of the business.

04

Playbook

Documented messages, learnings and best practices to support sales execution.

05

Training

Continuous training in calls, messaging, discovery, objection handling and closing.

06

Activity

Daily and systematic prospecting through calls and multichannel cadences.

07

Measurement

Tracking activity, contactability, conversations, meetings, conversion and KPIs.

Sales structures

The sales structure your business needs

We adapt the sales structure to your current situation, your objectives and the way you want to develop the market.

BDR

Dedicated BDR

A profile specialized in prospecting and qualification that generates conversations and meetings for the closing team.

Functions
  • Account prospecting.
  • Contact with buyer personas.
  • Opportunity qualification.
  • Meeting generation for closers.

Ideal for
Companies that already have Account Executives or profiles responsible for closing.

BDM Full-Cycle

BDM Full-Cycle

A profile that manages the sales process from initial prospecting to follow-up and closing.

Functions
  • Prospecting.
  • Meeting generation.
  • Sales follow-up.
  • Opportunity management.
  • Sales closing.

Ideal for
Companies that do not yet have a complete sales structure.

Sales Squad

Sales squad

A structure made up of several coordinated sales profiles to increase the volume of activity and build a sales machine.

Reference structure

3 BDRs + 1 AE, or a structure adapted to the characteristics of the market.

Ideal for
Companies that need to increase prospecting volume and develop a broader sales structure.

We design the structure with you: we adapt the team, scope and way of working to your business needs and your sales starting point.
Complement for sales teams

More opportunities so your team can close

When closing profiles have to combine prospecting with demos, proposals, negotiation and closing, opportunity generation loses continuity.

SGP takes care of the top of the funnel so your team can focus on turning opportunities into business.

SGP / BDR

Top of the funnel
  • Open accounts.
  • Contact buyer personas.
  • Generate conversations.
  • Qualify opportunities.
  • Fill the sales agenda.

Generation, qualification and sales agenda to feed the process.

Client team / AE

Conversion and closing
  • Discovery.
  • Demo.
  • Proposal.
  • Negotiation.
  • Closing.

Focus on moving opportunities forward, presenting value and closing business.

Contact form

Let’s talk about your Sales Growth Partnership

Schedule a call to review which sales structure best fits your starting point: dedicated BDR, full-cycle BDM or sales squad.

A conversation focused on people, leadership, method and execution.
Contact formSales agenda

Complete the form and the Hanbai team will review your request.