SGP | Sales Growth Partnership to Accelerate Commercial Growth
Sales Growth Partnership

You close. We fill the pipeline.

Outsource, build or accelerate your sales function with a specialized team focused on generating opportunities, improving processes and developing a sales structure ready to grow.

Book a call
OutsourceSpecialized sales capacity
BuildPipeline and sales team
AccelerateSales function performance
Sales challenges

Do any of these challenges sound familiar?

Sales growth slows down when prospecting lacks continuity, the team does not have enough time or the pipeline depends too much on a few people.

Few qualified sales meetings.
Few new business opportunities.
Irregular prospecting or no clear methodology.
Unpredictable pipeline.
New business relies on founders or leadership.
The closing team loses time doing prospecting.
Hiring and training an internal BDR takes too much time.
Lack of dedicated sales capacity.
SGP addresses these challenges by providing dedicated sales capacity, methodology, prospecting and sales function improvement.
What SGP is

A sales function designed to grow

SGP — Sales Growth Partnership — is Hanbai’s service that combines people, leadership, methodology, playbook, training, prospecting, measurement and continuous improvement to develop a stronger sales function.

You do not outsource people. You outsource sales capacity.
One connected sales solution
People
Leadership
Methodology
Playbook
Training
Prospecting
Measurement
Continuous improvement
Approach 01

Outsource your sales function

We delegate sales execution to a dedicated BDR exclusive to your project, supported by leadership, training, methodology, follow-up and continuous improvement.

Activate specialized capacity within the SGP system.

Approach 02

We build the sales structure you need

We design and develop the right sales structure for your market: from a BDR to a complete team with prospecting, follow-up and closing capacity.

Build the structure that supports sales execution.

Approach 03

Feed your sales team with more opportunities

We take care of the top of the funnel so your team can focus on discovering needs, running demos, presenting proposals, negotiating and closing.

Feed the funnel to free up focus for closing and sales progress.

The three approaches work as connected parts of the same sales function, not as isolated services.
Before prospecting

Prospecting starts before the first contact

To generate opportunities consistently, it is first necessary to define where to focus efforts and how to approach each stakeholder.

Definition of the priority market.
Identification of the ICP.
Selection of target accounts.
Identification of 4–5 buyer personas per account.
Analysis of pains and needs.
Creation of specific messages for each buyer persona.
Creation of an enriched and actionable database.
Alignment of focus and sales priorities.
Consistent prospecting starts with focus, criteria and preparation before the first contact.
The 8 pillars of SGP

The 8 pillars of our sales system

SGP is built on eight elements that make it possible to create a structured, measurable sales operation focused on continuous improvement.

01

Team Leader

Daily leadership, coaching, follow-up and accountability to maintain focus and improve performance.

02

Hiring

Selection of the right profiles for each market, project and sales structure.

03

Process

A clear, repeatable methodology adapted to the needs of the business.

04

Playbook

Documented messages, learnings and best practices to support sales execution.

05

Training

Continuous training in calls, messaging, discovery, objection handling and closing.

06

Activity

Daily and systematic prospecting through calls and multichannel cadences.

07

Measurement

Tracking activity, contactability, conversations, meetings, conversions and KPIs.

Sales structures

The sales structure your business needs

We adapt the sales structure to your current situation, your goals and the way you want to develop the market.

BDR

Dedicated BDR

A profile specialized in prospecting and qualification that generates conversations and meetings for the closing team.

Functions
  • Account prospecting.
  • Contact with buyer personas.
  • Opportunity qualification.
  • Meeting generation for closers.

Ideal for
Companies that already have Account Executives or profiles responsible for closing.

BDM Full-Cycle

BDM Full-Cycle

A profile that manages the sales process from initial prospecting to follow-up and closing.

Functions
  • Prospecting.
  • Meeting generation.
  • Sales follow-up.
  • Opportunity management.
  • Sales closing.

Ideal for
Companies that do not yet have a complete sales structure.

Sales Squad

Sales squad

A structure made up of several coordinated sales profiles to increase activity volume and build a sales machine.

Reference structure

3 BDRs + 1 AE, or a structure adapted to the characteristics of the market.

Ideal for
Companies that need to increase prospecting volume and develop a broader sales structure.

We design the structure with you: we adapt the team, scope and way of working to your business needs and your current sales starting point.
Complement for existing sales teams

More opportunities so your team can close

When closing profiles have to combine prospecting with demos, proposals, negotiation and closing, opportunity generation can lose continuity.

SGP takes care of the top of the funnel so your team can focus on converting opportunities into business.

SGP / BDR

Top of the funnel
  • Open accounts.
  • Contact buyer personas.
  • Generate conversations.
  • Qualify opportunities.
  • Fill the sales agenda.

Generation, qualification and sales agenda to feed the process.

Client team / AE

Conversion and closing
  • Discovery.
  • Demo.
  • Proposal.
  • Negotiation.
  • Closing.

Focus on moving opportunities forward, presenting value and closing business.

Contact form

Let’s talk about your Sales Growth Partnership

Book a call to review which sales structure best fits your starting point: dedicated BDR, full-cycle BDM or sales squad.

A conversation focused on people, leadership, method and execution.
Contact formSales agenda

Complete the form and the Hanbai team will review your request.