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Sales Growth Partnership · Managed B2B sales outsourcing

Build a managed B2B sales engine

SGP gives you an external sales function without building it from scratch: specialized BDRs, sales leadership, B2B prospecting, methodology, CRM, reporting and continuous optimization working as an extension of your team.

SGP approach

Outsource a commercial capability, not isolated profiles

Sales outsourcing is not about adding SDRs without context. With Sales Growth Partnership, you get a managed sales structure: team, leadership, methodology, processes, data and follow-up to execute prospecting with focus.

Team
Specialized external sales force
Method
Playbook, CRM and reporting
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When it makes sense

When does it make sense to outsource your sales function?

  • !When you need commercial capacity to open a market, generate B2B conversations or accelerate opportunity creation without building the whole team internally.
  • !When you want to avoid the cost, learning curve and complexity of hiring, training, leading and measuring a sales structure from scratch.
  • !When you already have a clear value proposition but need a sales outsourcing model that brings focus, process and continuity.
What is included

What does our external sales force include?

  • A specialized sales team and B2B prospecting executed by external SDR or BDR profiles aligned with your market, ICP and value proposition.
  • A sales methodology and playbook with messaging, cadences, qualification criteria, processes and coordination routines with your internal team.
  • CRM, data, tools, tracking, measurement and continuous optimization so your outsourced sales function has visibility and keeps learning.
How we work

How we work

We design and activate a sales-as-a-service collaboration adapted to your context: diagnosis, structure, training, execution, follow-up and continuous improvement.

1

Diagnosis

We analyze your market, ICP, value proposition, channels, sales goals and current situation to identify where sales outsourcing can add the most value.

2

Structure design

We define the external sales-force model: roles, responsibilities, playbook, CRM, tools, processes, cadences and coordination with your team.

3

Training and launch

We prepare the team, refine messaging and qualification criteria, and activate B2B prospecting with leadership and follow-up from day one.

4

Execution, tracking and optimization

We execute sales activity, review data and learnings, coordinate progress with you and continuously optimize the playbook and the process.

Collaboration

An external sales force integrated with your team

SGP works as an extension of your sales team: combining execution, guidance, reporting and continuous improvement without replacing your internal business vision.

★★★★★

“They saved us a lot of time and helped us avoid several headaches. Everything was clear and uncomplicated.”

David Pombar Lourido
David Pombar LouridoCRO, Trackingplan
★★★★★

“Working with Hanbai helped us gain method, clarity and guidance in sales execution. Coordination was close throughout the whole process.”

Lautaro Argüelles
Lautaro ArgüellesHead of Growth, Pleez
★★★★★

“Hanbai helped us organize the sales process with method, focus and visibility. Their support was very close from day one.”

Offices Finder management
Offices Finder managementCEO, Offices Finder
FAQ

Frequently asked questions

What is the difference between hiring an outsourced SDR and working with SGP?

An outsourced SDR or BDR can add execution capacity, but SGP adds a complete structure: leadership, methodology, playbook, CRM, processes, follow-up and optimization. It is managed sales outsourcing, not just adding profiles.

Does SGP work as an external team or integrate with our internal team?

It works as an external sales force integrated with your team. We coordinate goals, messaging, qualification criteria, feedback and follow-up so the collaboration is aligned with your sales strategy.

What is included in the sales outsourcing model?

It includes a specialized sales team, B2B prospecting, methodology, sales playbook, CRM, data, tools, follow-up, measurement and continuous optimization. The scope is adapted to each company’s context and needs.

Can you work with our CRM and tools?

Yes. We can integrate with your CRM and review the setup needed so activity, data, learnings and reporting are centralized and useful for decision-making.

Want to assess whether SGP fits your sales team?

Book a call and we’ll review how an external sales force could work for your company, without taking on all the internal cost and complexity of building it from scratch.

Book a call
WORK MODEL

How SGP works

SGP takes responsibility for the full process to generate new commercial opportunities continuously: from selecting the BDR to daily execution, supervision and system improvement.

01

01. We select the right BDR

We choose a profile adapted to your product, market, ticket size, sales motion and way of relating to potential customers.

02

02. We hire them and they work exclusively for you

The BDR is full-time and dedicated to the project, without you having to take on hiring, initial training and full operational management internally.

03

03. An expert Team Leader drives their performance

They supervise activity, listen to calls, correct messaging, coach the BDR and optimize execution to improve focus, quality and learning.

04

04. We prospect and generate opportunities

We prospect your ICP with cold calling and multichannel cadences, iterate messaging and generate qualified meetings for your team.

05

05. We measure and optimize the funnel

We measure activity, contactability, conversations, meetings and conversions to understand what works, detect friction and improve continuously.

06

06. We align and iterate every day

We keep daily communication with your team, share learnings and continuously adjust priorities, messaging, focus and execution.

Contact

Talk to an expert in opportunity generation systems

Tell us your goal and we will assess whether SGP can help you build a complete opportunity generation system with BDRs, playbook, leadership, training and RevOps.

Book a call about SGP
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